Over half of marketers outsource at least one content marketing activity.

Managing your property marketing can be a challenge, especially if you're not sure what to do to increase interest in a listing. Plus, beating the competition in Charlotte can be tricky. You must be at the top of your game to attract the best tenants.

So, how can you master property marketing? Here are three tips to help you get started.

1. Understand the Four Ps

If you've ever studied marketing before, you would have heard of the four Ps: product, place, promotion, and price (sometimes people). This should be the basis of property marketing in Charlotte.

Let's cover each of the four categories in more depth.

Product concerns the apartment or house you plan to rent out. And while you can't have the perfect rental for every tenant, there is a market for all types of homes. For instance, some people prefer a centrally located home and are more willing to compromise on space.

Place is where you sell the product, which can refer to the location of the rental or the management office where you meet with applicants.

The people in the equation are your target audience. Ask yourself:

• What types of renters are you trying to reach?
• What's their budget?
• Do they own pets?
• Are they single or a family?

Promotion is where you focus on reaching the audience. It's the strategy you use to market the listing.

And the price should be a fair market value for the rental property.

2. Invest in Professional Photography

Since Charlotte property marketing is so competitive, you need high-quality photos of your rental to stand out. Phone pictures won't cut it, and they certainly won't attract the best tenants.

A professional photographer knows how to capture the best elements of your property. They know how to make a room bright and inviting so people can envision themselves there.

Make sure to get pictures of the amenities and nearby attractions as well. For instance, you'll want pictures of the pool, fitness room, walking trails, community areas, etc.

3. Offer a Virtual Tour

If you can, consider offering a virtual tour of the property for rent. Pictures show people one side of a home, but a virtual tour allows renters to look around the property, measure the size of the rooms, get a better feel for the layout, and so on.

Virtual tours really took off during the height of the COVID-19 pandemic, as they allowed people to tour a home without booking an in-person showing.

Having a video of the property or linking a virtual tour can help increase the number of applications you get.

Property Marketing in Charlotte, NC

There are many steps you can take to improve your property marketing strategy. Try these three tips to increase the number of views and applications.

Of course, advertising a listing isn't easy, and it can be hard to keep up with all the latest trends and market conditions, which is why investing in property marketing companies makes sense. At Carolina Property Management, we can handle the marketing for you. Our leasing professionals know how to make your listing stand out and reach the best tenants.

Reach out to us to get started.